Jack was excited about getting professional role as a marketing VP in a reputed pharmaceutical company. However, his excitement was immediately banished as soon as he got the responsibility to represent his pharmaceutical company in the International Conference on Internal Medicine, Medical Care and Treatment Strategies (ICIMMCTS), a reputed medical conference in Amsterdam. Jack has never represented a business before in any exhibition or conference.
Are you feeling connected with the story of Jack? Are you also going to participate in an exhibition for the first time? If yes, you must be having mixed feelings and concerns about how to manage that assignment without any hassle. Let the prominent trade show booth builder in Amsterdam, help you with a complete guide to make your trade show journey easier. It has been segmented into three distinct segments, namely before, during, and after the show.
Before The Show
Research and choose the right trade show: You can easily find hundreds of trade shows and exhibitions from the same industry. Before getting into one of them, find the most appropriate ones for your business. Determine your target audience and match it with the demography of trade show attendees.
Set your exhibition goals with clarity: There are lots of lot of variables that define the success of a trade show. It can be leads generated, sales, networking, or a boost in brand awareness. Determine what you want from your trade show participation and create strategies around it.
Select the right trade show stand builders: Your booth is a crucial part of your trade show campaign. It should represent your brand essence in the best possible manner, needs to be space-efficient to ensure smooth traffic flow, and equipped with the latest and appropriate technology. You can achieve all these objectives by hiring proficient exhibition stand contractors.
Get appropriate promotional materials: You can imagine a trade show without promotional materials. Being a first-time exhibitor, you need to make sure that you have an ample amount of business cards, brochures, and essential stationery. If you are planning to give branded products and merchandise. Get them ready well before the start of the event.
Run pre-show marketing campaigns: Create proper buzz around your trade show participation to get huge traffic to your booth. Leverage social media campaigns, email marketing, and other digital platforms for pre-show marketing. Make your target audience well-informed about your trade show campaign. Make them feel like they are coming to meet an old friend at your booth.
During The Show
Participate with professionalism and enthusiasm: Your trade show outing is not a vacation but it doesn’t need to be dead-formal. Turn up at the event on time with a smile and make your booth visitors feel your enthusiasm.
Note down everything: A trade show involves a lot of strategies and decisions. You need to document everything to avoid any mishappening. Also, these insights will help you optimize your further exhibition journey.
Learn in real-time: Being a first-time exhibitor, you are going to get huge opportunities to learn about trade show management in real-time. Observe your competitors, and ask for feedback from your booth visitors to understand their expectations. Use these insights to improve your strategies.
After The Show
Ensure safe dismantling and storage: It was your first event, but you may have to go in many more in the upcoming days. Wrap up everything, from your booth to stationery professionally to avoid any damage. Ensure their safe storage so that they can be used in future events.
Personalized follow-up strategies: Your trade show campaign does not end with the event. You have to connect back with the promising leads with the hopes of getting them converted into loyal customers. Leverage your lead data and brand impression for personalized follow-up.
Measure ROI and do an assessment: Analyze your performance and determine whether you were able to achieve your pre-defined goals. Find the scope of improvement and rectify your trade show strategies to make the most of your next trade shows.
Collaborate with RADON SP. Z O.O. for Complete Booth Services in Amsterdam
RADON SP. Z O.O. is renowned for offering end-to-end trade show booth services including booth designing and construction in Amsterdam. Leverage their expertise and experience of 20+ years to generate the maximum ROI from your event, whether it is your first exhibition or tenth within a year.
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