Having a web traffic is good. But having a website that attracts visitors is better. So how can you increase traffic to your website? One of the most effective and economical solutions remains content marketing.
Content marketing, or content marketing, is a marketing strategy that consists of creating and publishing useful and informative content iganony, to communicate with your audience and develop your visibility. Here are some tips to take advantage of your content strategy and increase your web traffic.
Create an avatar that will be your target audience web traffic
To create content with the aim of increasing your web traffic, this content must first be interesting for the Internet users who will read it. You must put yourself in the shoes of your visitors and analyze their behaviors, their expectations, their passions and their interests. You can create an audience avatar by writing a complete profile about this character.
When you are at the stage of creating this fictitious visitor, you must ask yourself the right questions to be as close as possible to the reality of their needs. Marketers use 6 themes to create a target audience:
– Personal data on their family history
– The professional career
– Current personal life situation
– Financial conditions to date
– Centers of interest
– Commercial preferences
Once established, this sheet must reflect the reality of your fictional character as closely as possible. You can of course create several avatars which each correspond to a different profile.
Take care of your keywords
Keywords are essential in a web traffic creation strategy. It is entirely possible to write very good articles from a thematic point of view. On the other hand, if the keywords are neither worked on nor highlighted, there is little chance that this article will generate web traffic on your site. And creating content for the sake of creating content won’t do you any good.
To know the keywords that will help you increase your web traffic, use platforms specially designed for this purpose such as Semrush for example. Some give you the most searched keywords. Others bring you derivatives. Search engines will calculate the number of keywords in an article. They then look at the positioning of this keyword. Is it at the beginning of the paragraph? Is it present in the main title and intertitles? All of these elements lead search engine algorithms to place you at a certain level in the results pages.
When your article is written, do not hesitate to analyze it to verify that your keywords have been used wisely. Often paid platforms can guide you and optimize your keywords in terms of number, their derivatives and their placement.
Identify content types based on your goals
The type of content is essential to make your site attractive to your target audience. By having previously created your avatar, you should already have an idea of what your audience expects. Whatever happens, perhaps the best recommendation is to experiment with different types of content. Among the most representative of traffic generation, here are 4:
The blog has found its place within companies which obtain qualified leads thanks to it.
Video allows you to develop a feeling of closeness with the Internet user. Indeed, videos or other tutorials are easily consumed by your audience.
Social networks provide rapid information. Companies have understood this well. Content marketing now has its place within social networks. The famous “follow us” has become a traffic driver.
Podcasts have demonstrated their effectiveness for various companies web traffic who continue to use them.
Schedule a publication schedule
In digital marketing, one of the fundamental principles to ensure results remains the regularity of publications. They must be offered to readers as an appointment that they would wait for. There is no point in publishing ten articles in a few days if you don’t publish anything for weeks. This is when the publishing calendar will be your best ally. It will allow you to set your content publishing goals.
With quality, targeted content marketing and articles, posts and videos distributed regularly, you should see a significant increase in web traffic after a few months.
With Webblog’s SEO content writing services, you can create high-quality content that converts and draws more organic search traffic. At the backend, our content marketing agency takes care of keyword research, content strategy development, content production, and content marketing to help you reach out to untapped populations and establish a reputation in your niche market.