A great strategy that lets businesses make their followers advocate for their brand. Businesses are even integrate Instagram feed into website to show their visitors brand loyalty.
If you are new to hearing about Instagram user-generated content and eager to know about it in detail then you are in the right place. This article will explain to yoToday customers are looking for authenticity, transparency, and reliability from the brands. The tight competition in the marketplace is the real reason behind this.
Thus, as a brand, you can use user-generated content to build the trust of the customers. And one of the popular social media platforms that powers the best user-generated content is Instagram. Instagram has evolved from just a social media site to a strong platform for brands to market their products and services.
However, creating engaging content regularly to draw the attention of the audience sometimes becomes very difficult. For this reason, they use user-generated content to draw the attention of their audiences and strengthen brand loyalty. This isu user-generated content where it came from and the benefits of Instagram user-generated content for brands.
This will be very interesting so keep reading this till the end.
What Do You Understand By Instagram User-Generated Content?
User-generated content also popularly known as UGC is best defined as the original content of the users or the customers about products and services of any brand based on their real experience. User-generated content can be images, video reviews, or even podcasts which are shared by the users themselves over social media platforms mostly on Instagram.
As per a study by Nielsen 92% of the customers agreed to the fact that they are influenced more by recommendations of strangers over any branded content (Source: Nielsen). So for the brands on Instagram user-generated content of their own customers is the best content idea to drive the trust of the audiences and grow their brand.
User-generated content not only comes from customers but can be obtained from various sources which include fans or loyalists, employees, and UGC creators.
- The fans of your brand who follow you and are passionate about your products can advocate your brand on Instagram.
- The team of your brand who are talking about your brand while packing which is generally called behind-the-scenes content can help to establish brand loyalty.
- Then comes the creators who make content showcasing your product and talk about your brand in their content which is sponsored by the brand.
The Power Of Instagram User-Generated Content- Its Importance
From the above discussion, it must be clear to you what is user-generated content and from where businesses can source them to grow their brand on Instagram. Now, it is time to know how Instagram UGC can be beneficial for brands. Instagram user-generated content is a powerful tool for brands who want to improve engagement of their brand and bring more conversions through Instagram. A detailed decision on this will be best that is why the major benefits of Instagram user-generated content have been pointed out below. Let’s get into them.
- Offers next-level authenticity
The competition today in the online marketplace is getting tougher for brands to attract potential customers with so many options. Buyers are becoming more aware before purchasing and prefer to evaluate their choices.
It has found that 60% of buyers consider authenticity and quality both ae important elements in choosing a brand. Thus, brands are trying hard to show the authenticity of their brand to their audience in every possible way. So, user-generated content is the best solution to attract their audience by showing authenticity.
UGC is the modern way to build trust of the potential customers with word of mouth. And customers prefer 2.4 times to see user-generated content than the original content of the brands. Thus investing in Instagram user-generated content strategy is the best idea for the brands.
- Helps to grow the community through trust-building
Businesses get the opportunity to showcase brand loyalty and credibility of their products to the audiences of Instagram through user-generated content. Brand loyalty strongly influences potential customers to make better buying decisions.
User-generated content also helps the audience to be part of the community of the brand by sharing their content. UGC also helps the brands to build a strong relationship with their valuable customers and this helps the brands to build a strong community to engage other people.
- Boost conversion rate
User-generated content from the brands works as a strong pillar during the buying journey of potential customers. Thus, the user-generated content on your Instagram helps to convert a large base of audience.
Like reviews, UGC also showcased social proof of your brand which is a key aspect in defining the worth of your product. For example, if an audience is looking for any product and sees other customers like them using the same products it will influence them to try the products. UGC content helps you to humanize your brand which will automatically build trust and help the audience to convert.
- A cost-effective marketing strategy
Hiring Instagram influencers to market your brand on Instagram can cost you a lot of money. However, using the content of your customers about your product for marketing your brand on instagram will cost you nothing.
Thus, one of the most cost-effective ways to build and grow your brand on Instagram is the user-generated content. The content of your valuable customers who advocate your brand is an asset for your modern marketing strategy. Thus, if you have a small business UGC is the cheaper market solution to run brand awareness campaigns.
Instagram has become a strong platform for brands today to market their product with such a strong base of audience. The best thing about using instagram to market brands is that you can use followers to advocate for your products in which UGC or user-generated content plays the biggest role.
This article clearly defines user-generated content and how it is beneficial for brands to leverage growth on Instagram. So now that you learn about it use them to attract potential customers and grow your brand on Instagram.