Social networks change constantly. Sometimes, these are internal changes, but anyone who uses social media as a work tool must keep up with all of them. Facebook, the king of social networks, is present in the daily lives of many of the world’s population.
Therefore, every brand on this platform must be aware of changes and, whenever possible, improve its page to make the best possible impression.
In this post, we’ll talk about an element that, despite being important, needs to be taken more seriously by those who create a page: Read more.
Yes, making a post to talk about it may seem different, but even if you don’t believe it, you can explore this detail more than you think. Keep reading and find out how!
1. Think about the concept you want to convey
The first thing you should do is think about the concept you want to convey. Think about your persona and the type of image that can resonate with her. This image will allow you to connect with your audience and will be one of the first forms of communication between you.
Take a look at Facebook stats and analyze your followers. You may find information that can help you choose a cover that makes an impact.
2. Decide if you are going to upload a photo, video, or photo slide
Now, you can put an image, a video, or a multimedia presentation on your Facebook cover. If you want to put a multimedia presentation, click on the first option in the upper left corner of the cover image to make the change.
Facebook will select some photos from your timeline, but you can edit them. The platform will adapt if the images are different from the right size.
If you decide to upload a video, remember that it must be at least 820 x 312 pixels and last between 20 and 90 seconds — it will play in a loop. Facebook recommends that, for best results, the chosen video should be 820 x 462.
Uploading a video as a Facebook cover is as easy as uploading an image. You have to follow the instructions given by the platform. And remember, a video can create more engagement than a photo.
3. Follow Facebook rules to create your cover
You agree to the platform’s terms when you create your Facebook page. Otherwise, you may even lose your page. Therefore, remember that covers cannot contain content that is false, misleading, biased, or infringes someone’s copyright.
4. Remember the measurements of the cover
Facebook updated these measures recently. Cover photo dimensions are 820 x 312 on computers and 640 x 360 on mobile phones. It is recommended to be at least 400 pixels wide and 150 pixels high.
On Facebook’s help page, they say an sRGB JPG file, 851 x 315 pixels, loads faster. For this, it must be up to 100 KB. PNG files provide better results if the image contains text or a logo.
5. Check that all important information from your image appears
Even if you follow the image size recommendations, the photo may only appear some way through. So, ensure that your image shows everything you consider important after publication.
Remember to do this conference on both your computer and a cell phone.
6. Integrate your cover with the rest of your profile
You can integrate your cover with the rest of your page in several ways. You can put elements in your profile picture that talk to elements on the cover. However, remember that the profile picture on Facebook pages no longer appears above the cover photo now, it only happens on personal profiles.
You can place an arrow, for example, pointing to the call to action button that is at the bottom of the cover on the right. Your creativity has no limits; explore it!
7. You can put text on your image
Your cover image can have text, yes, but considering the recommendation that Facebook gives for all images served. They recommend that an image should have at most 20% text because an illustration with a lot of text makes the user experience worse.
Lyrics inserted into the photo or illustration, text-based logos, and watermarks are considered text.
To determine if the image you want to use is within the recommended percentage of text, you can use a tool on the platform that indicates whether the percentage of text is correct, low, medium, or high.
If your image has a lot of text, you can change the font or reduce the font size, logo, or watermark. With these 7 tips, you can create a Facebook cover that catches your audience’s attention and collaborates with creating your brand image.